Our goal is to empower athletes.

We come alongside athletes, equipping them with the relevant facts for optimizing their future prospects. We work for the athlete, not the other way around.

We prioritize legacy building for athletes — on and off the field.

The landscape of athlete representation has changed. The Jerry McGuire era is over. SWAY's mission is empowerment for professional athletes who are ready to embrace the new paradigm of autonomy, ownership, and legacy building.

Start the conversation now.
Let's Talk